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The world would be more fun if most startups hadn't undergone a personality bypass. But, sadly, most software companies look and feel the same. Founders have no end of excuses for this. It’s more impo...

In 2010, T-Mobile US executives had one question in mind: “How can we salvage the assets before things get even worse?” T-Mobile was the fourth telecom company in the US. AT&T and Verizon were crushin...

This article follows from the previous two articles in my Brand Campaigns series, where we analyzed the commercial impact of Apple’s “Think Different” brand advertising campaign. If you haven’t done s...

Hi! I’m Kira Klaas, and you’re reading the first edition 🗞️ of my newsletter, where I’ll be sharing my perspectives on corporate brand-building and marketing. Scroll on to jump into brand-market fit....

Today, I’m exploring how we can apply SaaS-favorite project management methodologies like Agile to brand building. Product development gets their own methodology—why don’t we have one? 😤 With that, I...