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Make every dollar count has long been Brex’s tagline. But lately, it feels more like they’re making every word count. With the launch of its Spend Trends subfolder in August 2024, Brex has rolled out ...

Creatives crave validation. But it’s not your CEO’s or CMO’s job to make you feel good. They’re running a business, which means your punchy sentence or expertly woven story needs to lead to results. T...

If you’ve ever stared at a blank content calendar wondering what to create next, you’re not alone. Even the most prolific writers* sometimes feel like they’re running nonstop on the content creation h...

You’ve heard that stories, statistics, and anecdotes make a strong blog introduction. But are they enough to drive engagement, or do you need specific elements to keep readers hooked? To find out, I a...

Most content teams start their quarters with ambitious goals and solid plans. By week three, reality hits: Competitors have doubled their output, organic traffic is plateauing, and writers are stretch...