Creativity
Farnam Street
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Most people travel as an observer, and as a result, “see” a lot. When you travel as an active participant, the experience can transform the way you think, and how you see the world. Here’s a situation...
David Perell
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Imitate, then Innovate is my motto for improving at any skill. It’s counterintuitive, but the more we imitate others, the faster we can discover our unique style. In the entertainment world, there’s a...
Julian Shapiro
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One of the most valuable writing skills is the ability to generate novel ideas. Last year, I stumbled into a mental model to achieve this at will. I was watching a documentary on songwriter Ed Sheeran. In it, he described his songwriting...
Molly Mielke
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The value of computers is not inherent; it is what we are able to do with them that makes them valuable. But what we can do with computers is often limited by the depth to which we are able to think creatively, translate these thoughts i...
Ad Age
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An axiom of advertising is that it must evoke an emotion, but with ad tech came an overreliance on targeting and data that never quite lived up to the hype. Ten years ago, a Google study proved that 80% of an advertisement’s impact came ...