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Monetization is a massive hurdle for a lot of product-led companies. However, you can use simple strategies to improve your free-to-paid conversion rate. In this article, I’ll introduce six best pract...

96 guidelines your landing page needs to follow to be in the top 10% of the highest-converting pages on the Internet. Created based on analyzing 100+ SaaS websites over the last couple of years....

A few months ago, Lukas Lukosevicius had a conversion problem. The company he runs growth at, Contractbook, had decided to switch their ideal customer profile from small businesses to mid-market compa...

Activation is the rate at which new installs become active users. Think of it as the space between a user not knowing why they’re in your app and becoming a loyal user. Any user can download your app,...

Let’s say you’re tasked with increasing your company’s pipeline by 20% by doing nothing except optimizing the conversion landing pages you already have? Quite a tall order, but a common one that many ...