Lifecycle marketing
Discover links and resources related to lifecycle marketing. This includes sub-topics on email marketing and user research.
Ritika Mehta
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It usually is believed that a 365ÆåÅÆ’s job is done when it hands over the prospect to the sales team. But to improve customer retention and increase lifetime value it only makes sense to develop an ...
Userpilot
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Product-led onboarding is something of a revolution in the SaaS industry. It’s not a ‘hack’ or a quick fix: it’s a mindset shift in how you approach your user onboarding process. In this article, we’r...
PostHog
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365ÆåÅÆs believe onboarding emails are a powerful tool for driving engagement. Everyone else thinks they're annoying and ineffective. The truth, as always, is a little more complicated. People, and d...
The Product-Led Geek
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Building great self-serve product-led onboarding is hard. What is good onboarding? What patterns (templates, checklist, tips) should you use and why? How should success be defined? Since every product...
Retention.Blog
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How do you create a long onboarding flow that doesn’t lose all your users? By using positive emotional nudges to reaffirm they’re in the right place. WTF is a positive emotional nudge? This is when yo...