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One of the most-liked photos on activewear brand SET Active’s Instagram in March was likely made using Midjourney. Despite the campaign being passed around marketing circles when it launched, I’m emba...

Compiling a recap of my 12-year career in social media is a daunting task. My thumb hurts at the idea of how much scrolling back I’d need to do. It’s why I’ve put off making a portfolio for so long. T...

Influencer campaigns can achieve multiple goals – often all at once. But for many brands, the #1 influencer marketing objective is to generate sales. Getting it right means identifying the top-perform...

As Instagram evolves and matures, its engagement patterns shift, revealing both opportunities and challenges for social media marketing. While the platform remains a powerhouse for brands and creators...

We analyzed 10.2 million posts published to X and Threads in 2024, breaking down their engagement rates, trends, and strengths so you know where to focus your content strategy — and why cross-posting ...