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Here’s the deal : I recently dug into some data in GA4 for our website and found that while Google Organic brings in more traffic, ChatGPT clicks convert way better — 6.8X better for free trial conver...

The business school version of why DoorDash won is that they had the right strategy. They launched in the right markets, acquired the right restaurants, and designed the marketplace the right way. The...

Influencer campaigns can achieve multiple goals – often all at once. But for many brands, the #1 influencer marketing objective is to generate sales. Getting it right means identifying the top-perform...

You’ve heard that stories, statistics, and anecdotes make a strong blog introduction. But are they enough to drive engagement, or do you need specific elements to keep readers hooked? To find out, I a...

While we agree (and respect) that Don Draper wouldn’t have done marketing attribution, he could have never imagined the level of marketing attribution we have today. He'd also laugh at how many compan...