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In Universal Analytics (UA), we used to open Behavior reports > Site Content > Landing Pages. The UA landing pages report showed us acquisition, behavior, and conversion metrics organized by the landi...

Internet monetization is somewhat like a Soviet election: It doesn’t matter who clicks and where, it’s who counts those clicks that matters. The technology and business of that counting of clicks (and...

When people talk about Google Analytics 4, they often compare it to its predecessor, Universal Analytics. How is GA4 better? Why should I use it? If you have similar questions in mind, this blog post ...

OK, that’s one unappealing title for a blog post, but rest assured that the content more than makes up for this obscurity. Recently, my favorite toy in the world, Google Tag Manager’s server container...

If you can’t tell which marketing activities are bringing revenue, you can’t grow. In this article, I’ll show how I helped a SaaS company set up their marketing and revenue attribution. SaaS marketing...