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As a product leader at Mixpanel, I can go on and on about the value of using product analytics in my work. (And I have.) But that doesn’t mean I don’t understand how important user interviews can be f...

Last week, my website blew up. For several months I’ve been following Christopher Kokoski ’s boring content strategy. It involves writing quality, long-form content about topics that get a lot of sea...

As you’re preparing to set up Google Analytics (GA4), you’re probably asking the same thing we were: What’s the best method for migrating our historical data? There should be a way to do this, right? ...

Event data helps understand exactly how a product is being used and whether or not users perform critical actions and complete the tasks that will lead them to derive the product’s core value—or in ot...

You’ve heard the marketing analytics spiel before. It goes something like: Marketing journeys are long, complicated, multi-channel paths. Tracking them is always imperfect, but if you employ an extens...