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Writing Strategy comes with liability. The liability of delivering on it and eventually driving success of your company. You may write something meaningfully sharp, that it may piss off many others (w...

CMOs are under constant scrutiny from the board, the CEO, the CFO, and the CRO. So, how do marketing leaders share the right level of detail? It’s a skill. A few years back, I got a glimpse of the wee...

We've been through dozens of planning cycles after spending 10 years at Eventbrite and seven years at Airbnb, so we've seen firsthand how messy and challenging it can be. Sometimes we were still worki...

Recently, someone asked me a question about priorities. “How do you handle the situation where there are multiple, “number 1” priorities in the company; especially when they are often at odds with eac...

One mark of a successful executive leader is the ability to drive significant progress towards a given vision of the business. While leaders must bring a myriad of skills and talents to the table, a s...